Acquisition and processing of personal data
You can generally visit the pages of Apex without us requiring your personal data. We collect Personal Information in two ways.
First, we collect information you provide to us in optional, voluntary submissions, such as in registration forms, user profiles, promotional signups, sweepstakes/contest entries, requests for customer service, software and mobile applications downloads and curriculum vitae submissions. Second, some Personal Information may be collected automatically. This is described below in ‘Passive Data Collection.’
Passive Data Collection
We may receive passively-collected Information through a variety of methods including but not limited to:
We may use a variety of methods, including ‘cookies’ to collect information.
What is a Cookie?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.
Apex collects cookies on our Sites and/or Services to capture information about page visits (e.g. ‘Performance Cookies’). This information is anonymous and Apex uses this information only internally – to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.
Targeting, Performance, and Functionality Cookies
In certain marketing programs, Apex employs some tracking methods (e.g. ‘targeting, performance, and functionality cookies’). This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.
Functionality and Necessary Cookies
Opting Out of Cookies
By using the Sites and Services, you consent to the placement of the cookies referenced above. You can, however, set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.
Apex never gives away information about our users. If you choose to provide Personal Information about yourself, Apex will use this information only to communicate directly with you. Apex will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this policy, by law or a policy or notice contained and associated with a specific Site(s) and/or Service(s).
We may collect, use, and share (with Apex partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device.
We use analytics tools and other third party technologies, such as Google Analytics, Google Adwords, Google Re-marketing and DoubleClick cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behaviour and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
The third party analytics companies who collect information on our Sites and/or Services and other online products and/or Services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.
In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of Apex Sites and/or Services and to otherwise collect and use data about your use of Apex Sites and/or Services.
You may opt out of the Google Analytics, Google Adwords, Google Re-marketing and Double-click cookie by visiting the Google advertising opt-out page.
Google has additional information available about their Re-marketing Privacy Guidelines, and Restrictions.
Use of Information
Second, here is how we use the information.
Generally, we use Personal Information to establish and enhance our relationship with our users through four main categories: (1) Communication; (2) Optimization; (3) Advertising; and (4) Sharing Features. Below, we provide some specific examples of how we use the Personal Information and other information we collect.
Communication and Responding to Requests.
We use your information, including Personal Information to provide you with customer support, process transactions, respond to users’ requests, send newsletters and updates, send special offers and advertisements, seek your opinions and feedback, and connect users to Apex Sites and/or Services, and to products and services of our partners and licensees.
We use your information, including Personal Information, behavioural metrics, and other non-personally identifiable information to operate, provide, improve, and maintain our Sites and Services, to develop new products and services, to prevent abuse and fraud, to personalize and display advertisements and other content for you, and for other administrative and internal business purposes.
We use your information, including Personal Information, behavioural metrics, geo-location data, demographic data and marketing preferences to personalize and display advertisements and other content for you.